:root{--red:#e7192f;--red2:#bd1325;--dark:#080a0f;--ink:#151824;--muted:#667085;--line:#e5e9f0;--soft:#f6f8fb;--white:#fff;--radius:24px;--shadow:0 18px 55px rgba(16,24,40,.12);--max:1180px}*{box-sizing:border-box}html{scroll-behavior:smooth}body{margin:0;font-family:Inter,system-ui,-apple-system,Segoe UI,Roboto,Arial,sans-serif;color:var(--ink);background:#fff;line-height:1.56;-webkit-font-smoothing:antialiased}a{color:inherit;text-decoration:none}img{max-width:100%;display:block}.wrap{width:min(var(--max),calc(100% - 44px));margin:auto}.topbar{background:#080a0f;color:#fff;font-size:13px}.topbar .wrap{display:flex;justify-content:space-between;gap:16px;align-items:center;padding:8px 0}.topbar a{color:#fff;font-weight:850}.header{position:sticky;top:0;z-index:60;background:rgba(255,255,255,.97);backdrop-filter:blur(16px);border-bottom:1px solid var(--line)}.nav{min-height:76px;display:flex;align-items:center;justify-content:space-between;gap:18px}.brand{display:flex;align-items:center;gap:12px;font-weight:950;letter-spacing:-.03em}.brand-mark{width:44px;height:44px;border-radius:15px;background:linear-gradient(135deg,var(--red),#ff5a6b);color:#fff;display:grid;place-items:center;font-weight:950}.brand small{display:block;color:var(--muted);font-size:11px;letter-spacing:.08em;text-transform:uppercase;font-weight:850}.menu{display:flex;align-items:center;gap:6px}.menu a{font-size:14px;font-weight:850;padding:10px 12px;border-radius:999px;color:#263043}.menu a:hover,.menu a.active{background:#fff0f2;color:var(--red)}.menu .cta{background:var(--red);color:#fff}.menu .cta:hover{background:var(--red2);color:#fff}.mobile-toggle{display:none;border:1px solid var(--line);background:#fff;border-radius:13px;padding:10px 12px;font-weight:950}.btn{display:inline-flex;align-items:center;justify-content:center;gap:9px;border:0;border-radius:999px;padding:15px 21px;font-weight:950;cursor:pointer;transition:.18s;line-height:1;text-align:center}.btn-primary{background:var(--red);color:#fff;box-shadow:0 12px 32px rgba(231,25,47,.24)}.btn-primary:hover{background:var(--red2);transform:translateY(-1px)}.btn-dark{background:#111827;color:#fff}.btn-outline{background:#fff;border:1px solid var(--line);color:var(--ink)}.hero{background:radial-gradient(circle at 76% 14%,rgba(231,25,47,.22),transparent 31%),linear-gradient(180deg,#080a0f,#171b25);color:#fff;padding:88px 0 68px}.hero-grid{display:grid;grid-template-columns:1.08fr .92fr;gap:42px;align-items:center}.eyebrow{display:inline-flex;align-items:center;gap:8px;border-radius:999px;padding:8px 12px;background:#fff0f2;color:var(--red);border:1px solid rgba(231,25,47,.22);font-size:12px;font-weight:950;letter-spacing:.11em;text-transform:uppercase}.hero .eyebrow,.page-hero .eyebrow{background:rgba(255,255,255,.08);color:#fff;border-color:rgba(255,255,255,.16)}h1,h2,h3{margin:0 0 14px;line-height:1.02;letter-spacing:-.052em}h1{font-size:clamp(42px,6.8vw,76px)}h2{font-size:clamp(30px,4.5vw,52px)}h3{font-size:23px}.lead{font-size:clamp(17px,2vw,22px);line-height:1.45;color:#d8dee9;max-width:820px}.muted{color:var(--muted)}.hero-actions,.actions{display:flex;flex-wrap:wrap;gap:12px;margin-top:28px}.trust-line{margin-top:18px;color:#d8dee9;font-weight:750;font-size:14px}.hero-card{background:rgba(255,255,255,.07);border:1px solid rgba(255,255,255,.12);border-radius:30px;padding:26px;box-shadow:0 24px 70px rgba(0,0,0,.25)}.hero-card p{color:#c7ceda}.check{display:grid;grid-template-columns:44px 1fr;gap:13px;margin-top:14px;align-items:start}.check b{display:block}.check span{color:#c4cbd6;font-size:14px}.dot{width:44px;height:44px;border-radius:15px;background:#fff0f2;color:var(--red);display:grid;place-items:center;font-weight:950}.section{padding:78px 0}.section.soft{background:var(--soft)}.section.dark{background:#0b0d12;color:#fff}.section.dark .muted,.section.dark p{color:#c8ced8}.section-head{display:flex;justify-content:space-between;align-items:end;gap:22px;margin-bottom:30px}.section-head p{max-width:720px}.grid-4{display:grid;grid-template-columns:repeat(4,1fr);gap:18px}.grid-3{display:grid;grid-template-columns:repeat(3,1fr);gap:18px}.grid-2{display:grid;grid-template-columns:repeat(2,1fr);gap:22px}.card{background:#fff;border:1px solid var(--line);border-radius:var(--radius);padding:26px;box-shadow:0 12px 36px rgba(16,24,40,.06)}.card.highlight{border-color:rgba(231,25,47,.24);box-shadow:0 20px 48px rgba(231,25,47,.11)}.card ul{padding-left:19px;margin:12px 0 0}.card li{margin:7px 0}.card.link-card:hover{transform:translateY(-2px);border-color:rgba(231,25,47,.28);box-shadow:0 20px 48px rgba(16,24,40,.10)}.dark .card{background:rgba(255,255,255,.06);border-color:rgba(255,255,255,.11)}.step{position:relative;padding-left:70px}.step:before{content:attr(data-step);position:absolute;left:0;top:22px;width:46px;height:46px;border-radius:16px;background:var(--red);color:#fff;display:grid;place-items:center;font-weight:950}.page-hero{padding:72px 0 48px;background:linear-gradient(180deg,#0b0d12,#151923);color:#fff}.breadcrumb{font-size:13px;color:#b9c1cf;margin-bottom:18px}.split{display:grid;grid-template-columns:.95fr 1.05fr;gap:32px;align-items:start}.form-box{background:#fff;border:1px solid var(--line);border-radius:28px;padding:28px;box-shadow:var(--shadow)}.form{display:grid;gap:12px}.input,.select,.textarea{width:100%;border:1px solid #d6dce6;border-radius:14px;padding:15px;font:inherit;background:#fff;color:var(--ink)}.textarea{min-height:108px;resize:vertical}.help{font-size:12px;color:var(--muted);margin:0}.map-box{overflow:hidden;border-radius:28px;border:1px solid var(--line);background:#eef2f7;min-height:420px}.map-box iframe{width:100%;height:420px;border:0;display:block}.faq-item{border:1px solid var(--line);border-radius:18px;background:#fff;margin-bottom:12px;overflow:hidden}.faq-q{width:100%;border:0;background:#fff;text-align:left;padding:20px;font-weight:950;font-size:17px;cursor:pointer;display:flex;justify-content:space-between;gap:12px}.faq-a{display:none;padding:0 20px 20px;color:var(--muted)}.faq-item.open .faq-a{display:block}.pill-list{display:flex;flex-wrap:wrap;gap:10px;margin-top:18px}.pill{border:1px solid var(--line);border-radius:999px;padding:10px 13px;font-weight:850;background:#fff}.notice{border-left:4px solid var(--red);padding:14px 16px;background:#fff7f8;border-radius:14px;color:#344054}.quote{font-size:22px;line-height:1.35;font-weight:900;letter-spacing:-.03em}.service-kicker{font-weight:950;color:var(--red);font-size:13px;text-transform:uppercase;letter-spacing:.08em;margin-bottom:8px}.review-box{border:1px solid var(--line);border-radius:28px;padding:26px;background:#fff;box-shadow:var(--shadow)}.footer{background:#08090d;color:#fff;padding:54px 0 34px}.footer-grid{display:grid;grid-template-columns:1.2fr repeat(3,1fr);gap:30px}.footer a{color:#d9dde6;display:block;margin:8px 0}.footer a:hover{color:#fff}.copyright{margin-top:32px;color:#98a2b3;font-size:13px}.wa-float{position:fixed;right:20px;bottom:20px;z-index:75;border-radius:999px;background:#25d366;color:#fff;display:flex;align-items:center;gap:8px;box-shadow:0 18px 45px rgba(37,211,102,.35);font-weight:950;padding:15px 18px}.bottom-mobile{display:none}.sr-only{position:absolute;width:1px;height:1px;overflow:hidden;clip:rect(0,0,0,0)}
@media(max-width:1050px){.grid-4{grid-template-columns:repeat(2,1fr)}}@media(max-width:900px){.topbar{display:none}.mobile-toggle{display:block}.menu{position:fixed;left:16px;right:16px;top:86px;background:#fff;border:1px solid var(--line);border-radius:22px;box-shadow:var(--shadow);padding:12px;display:none;flex-direction:column;align-items:stretch}.menu.open{display:flex}.menu a{padding:15px}.nav{min-height:70px}.hero{padding:58px 0 44px}.hero-grid,.grid-4,.grid-3,.grid-2,.split,.footer-grid{grid-template-columns:1fr}.section{padding:56px 0}.section-head{display:block}h1{font-size:43px}.hero-actions .btn,.actions .btn{width:100%}.form-box{padding:20px}.wa-float{bottom:84px;right:12px;padding:13px 14px}.footer{padding-bottom:88px}.bottom-mobile{position:fixed;left:0;right:0;bottom:0;background:#fff;border-top:1px solid var(--line);z-index:80;display:grid;grid-template-columns:1fr 1fr;padding:9px;gap:8px}.bottom-mobile a{border-radius:14px;padding:13px 10px;text-align:center;font-weight:950;background:#111827;color:#fff}.bottom-mobile a:first-child{background:var(--red)}}

/* === Refinamento sênior: identidade, cards, ícones e microinterações === */
:root{--brand-gradient:radial-gradient(circle at 16% 20%,rgba(231,25,47,.32),transparent 28%),radial-gradient(circle at 82% 0,rgba(255,255,255,.08),transparent 22%),linear-gradient(180deg,#080a0f,#151923 72%,#0b0d12)}
.page-hero{position:relative;overflow:hidden;background:var(--brand-gradient)}
.page-hero:before{content:"";position:absolute;inset:0;opacity:.22;background-image:radial-gradient(rgba(255,255,255,.18) 1px,transparent 1px);background-size:22px 22px;pointer-events:none}.page-hero>.wrap{position:relative;z-index:1}.page-hero .eyebrow{color:#fff;background:rgba(231,25,47,.22);border-color:rgba(255,255,255,.16)}
.card,.step,.link-card,.faq-item,.form-box,.review-box{transition:border-color .22s ease,box-shadow .22s ease,transform .22s ease,opacity .5s ease}.card:hover,.link-card:hover{border-color:rgba(231,25,47,.42);box-shadow:0 22px 55px rgba(16,24,40,.12);transform:translateY(-3px)}.card.highlight:hover{border-color:rgba(231,25,47,.62);box-shadow:0 24px 64px rgba(231,25,47,.19)}
.icon{width:46px;height:46px;border-radius:16px;display:grid;place-items:center;margin-bottom:16px;background:#fff0f2;color:var(--red);border:1px solid rgba(231,25,47,.16)}.icon svg{width:24px;height:24px}.dark .icon{background:rgba(231,25,47,.16);border-color:rgba(255,255,255,.12);color:#fff}.step .icon{display:none}.link-card .icon{margin-bottom:12px}
.reveal{opacity:0;transform:translateY(18px)}.reveal.in-view{opacity:1;transform:translateY(0)}@media (prefers-reduced-motion:reduce){.reveal{opacity:1;transform:none}.card,.link-card{transition:none}}
.trust-bar{display:grid;grid-template-columns:repeat(4,1fr);gap:12px;margin-top:30px}.trust-badge{border:1px solid rgba(255,255,255,.14);background:rgba(255,255,255,.07);border-radius:18px;padding:16px;color:#fff}.trust-badge b{display:block;font-size:22px;letter-spacing:-.04em}.trust-badge span{display:block;color:#d8dee9;font-size:13px;font-weight:750;margin-top:2px}.coverage-list{display:flex;flex-wrap:wrap;gap:10px;margin-top:18px}.coverage-list .pill{background:#fff;border-color:rgba(231,25,47,.18)}
.wa-float{bottom:22px}.wa-float svg{flex:0 0 auto}.bottom-mobile a{display:flex;align-items:center;justify-content:center;gap:8px}.bottom-mobile svg{width:18px;height:18px}.btn.loading:before{content:"";width:16px;height:16px;border-radius:50%;border:2px solid rgba(255,255,255,.55);border-top-color:#fff;animation:spin .8s linear infinite}@keyframes spin{to{transform:rotate(360deg)}}
@media(max-width:900px){.trust-bar{grid-template-columns:1fr 1fr}.wa-float{bottom:96px}.page-hero{padding-top:54px}.page-hero .hero-actions .btn{width:100%}}
@media(max-width:560px){.trust-bar{grid-template-columns:1fr}.h1,h1{font-size:40px}.wa-float{right:10px}}



/* Senior v2 refinements */
.sr-only{position:absolute!important;width:1px;height:1px;padding:0;margin:-1px;overflow:hidden;clip:rect(0,0,0,0);white-space:nowrap;border:0}.form-error{color:#e7192f;font-size:13px;margin:0;font-weight:750}.form-success{background:#f0fdf4;border:1px solid #86efac;border-radius:14px;padding:16px;color:#166534;font-weight:750}.problem-line{font-style:italic;color:var(--red);font-size:14px;margin:0 0 6px;font-weight:850}.coverage-list{display:flex;flex-wrap:wrap;gap:12px}.pill{display:inline-flex;align-items:center;gap:8px;padding:12px 14px;border:1px solid var(--line);background:#fff;border-radius:999px;font-weight:900;color:var(--ink);box-shadow:0 10px 30px rgba(16,24,40,.06)}.pill svg{width:18px;height:18px;color:var(--red)}.steps-line{position:relative}.steps-line:before{content:"";position:absolute;left:12.5%;right:12.5%;top:44px;border-top:2px dashed rgba(231,25,47,.45);z-index:0}.steps-line .step{position:relative;z-index:1}.wa-float svg,.bottom-mobile svg{flex:0 0 auto}.input:focus,.select:focus,.textarea:focus{outline:3px solid rgba(231,25,47,.16);border-color:var(--red)}@media(max-width:760px){.wa-float{bottom:104px}.steps-line{display:grid}.steps-line:before{left:24px;right:auto;top:24px;bottom:24px;border-top:0;border-left:2px dashed rgba(231,25,47,.45)}}

/* === Hero final de conversão: recepção da primeira tela === */
.home-hero{padding:70px 0 42px}.hero-shell{display:grid;grid-template-columns:minmax(0,1.08fr) minmax(340px,.72fr);gap:34px;align-items:center}.hero-main{min-width:0}.hero-main h1{max-width:820px}.hero-main .lead{max-width:760px}.btn-ghost{background:rgba(255,255,255,.08);border:1px solid rgba(255,255,255,.18);color:#fff}.btn-ghost:hover{background:rgba(255,255,255,.14);transform:translateY(-1px)}.hero-proof{margin:18px 0 0;color:#d9dde8;font-size:14px;font-weight:850}.hero-panel{background:linear-gradient(180deg,rgba(255,255,255,.1),rgba(255,255,255,.055));border:1px solid rgba(255,255,255,.16);border-radius:30px;padding:28px;box-shadow:0 26px 74px rgba(0,0,0,.28);backdrop-filter:blur(10px)}.hero-panel h2{font-size:clamp(27px,3vw,38px);letter-spacing:-.055em;margin-top:16px}.hero-panel p{color:#d8dee9;margin:0 0 18px;font-weight:650}.hero-paths{display:grid;gap:12px;margin-top:20px}.hero-paths a{display:grid;gap:3px;border:1px solid rgba(255,255,255,.14);border-radius:18px;padding:16px;background:rgba(255,255,255,.07);transition:.2s}.hero-paths a:hover{border-color:rgba(231,25,47,.58);background:rgba(231,25,47,.12);transform:translateY(-2px)}.hero-paths b{font-size:16px;color:#fff}.hero-paths span{font-size:14px;color:#cbd3df;font-weight:750}.hero-trust{grid-column:1 / -1;margin-top:6px}.home-hero .btn-outline{background:#fff;color:var(--ink);border-color:#fff}.home-hero .btn-outline:hover{transform:translateY(-1px);box-shadow:0 12px 30px rgba(255,255,255,.12)}@media(max-width:960px){.hero-shell{grid-template-columns:1fr}.hero-panel{order:2}.hero-trust{order:3}.btn-ghost{width:100%}.hero-proof{font-size:13px}.home-hero{padding:54px 0 36px}}@media(max-width:560px){.hero-panel{padding:22px;border-radius:24px}.hero-panel h2{font-size:29px}.hero-paths a{padding:14px}.home-hero .hero-actions{gap:10px}.home-hero .breadcrumb{display:none}}

.notice strong{display:block;margin-bottom:4px;color:var(--ink);font-weight:950}


/* === Marketing MBA final: funil, segmentação e triagem === */
.service-grid .service-offer p{margin-bottom:12px}.service-offer ul{margin-top:14px}.service-offer li{color:#344054;font-weight:650}.card-cta{display:inline-flex;margin-top:14px;color:var(--red);font-weight:950;font-size:14px}.quick-grid{display:grid;grid-template-columns:repeat(5,1fr);gap:16px}.quick-grid .card{min-height:100%;display:flex;flex-direction:column}.quick-grid .card p{flex:1}.quick-grid .card-cta{margin-top:auto}.notice{box-shadow:0 12px 30px rgba(231,25,47,.06)}#improviso-caro .card h3{min-height:54px}#comparativo-improviso .card ul{line-height:1.9}.hero-panel{border-color:rgba(231,25,47,.28)}.hero-paths a b:after{content:' →';color:#ff6676}.section[id]{scroll-margin-top:96px}.faq-a p{margin:0}.faq-a{line-height:1.65}.link-card{cursor:pointer}.link-card .icon{transition:.2s}.link-card:hover .icon{transform:scale(1.04);background:#ffe4e8}.form-box .notice{margin-bottom:18px}@media(max-width:1180px){.quick-grid{grid-template-columns:repeat(3,1fr)}}@media(max-width:760px){.quick-grid{grid-template-columns:1fr}.service-grid .service-offer h3{font-size:22px}#improviso-caro .card h3{min-height:auto}.section[id]{scroll-margin-top:82px}}

/* Ajustes finais SEO/Conversão Osasco */
.strong-lead{font-weight:800;color:#fff;max-width:760px}
.comparison-grid{display:grid;grid-template-columns:1fr 1fr;gap:22px;margin-top:26px}
.comparison-grid ul{margin:14px 0 0;padding-left:18px;line-height:1.9;color:var(--muted)}
.coverage-list{display:flex;flex-wrap:wrap;gap:10px;margin-top:22px}
.coverage-list .pill{display:inline-flex;align-items:center;gap:8px;border:1px solid rgba(231,25,47,.18);background:#fff;border-radius:999px;padding:10px 14px;font-weight:750;color:var(--text)}
.coverage-list .pill svg{width:16px;height:16px;color:var(--red)}
@media(max-width:760px){.comparison-grid{grid-template-columns:1fr}.strong-lead{font-size:16px}.coverage-list .pill{font-size:13px;padding:9px 12px}}


/* === Entregadores: onboarding visual em 3 passos === */
.rider-onboarding-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:22px;align-items:stretch;margin-top:28px}.rider-step-card{overflow:hidden;padding:0;display:flex;flex-direction:column}.rider-step-image{position:relative;background:#fff;border-bottom:1px solid var(--line);aspect-ratio:4/5;overflow:hidden}.rider-step-image img{width:100%;height:100%;object-fit:cover;transition:transform .35s ease}.rider-step-card:hover .rider-step-image img{transform:scale(1.025)}.rider-step-body{padding:24px;display:flex;flex-direction:column;gap:10px;flex:1}.rider-step-badge{display:inline-flex;align-items:center;align-self:flex-start;border-radius:999px;background:#fff0f2;color:var(--red);font-size:12px;font-weight:950;letter-spacing:.09em;text-transform:uppercase;padding:8px 11px;border:1px solid rgba(231,25,47,.16)}.rider-step-body h3{margin-bottom:2px}.rider-step-body p{margin:0;color:var(--muted)}.rider-step-actions{display:flex;flex-wrap:wrap;gap:10px;margin-top:auto;padding-top:10px}.rider-step-actions .btn{padding:13px 16px;font-size:14px}.rider-help-card{margin-top:24px;display:flex;align-items:center;justify-content:space-between;gap:18px}.rider-help-card p{margin:0;color:var(--muted)}@media(max-width:1050px){.rider-onboarding-grid{grid-template-columns:1fr 1fr}.rider-onboarding-grid .rider-step-card:last-child{grid-column:1/-1}}@media(max-width:720px){.rider-onboarding-grid{grid-template-columns:1fr;gap:18px}.rider-help-card{display:block}.rider-help-card .actions{margin-top:16px}.rider-step-image{aspect-ratio:4/5}.rider-step-actions .btn{width:100%}}


/* === Home patch final: menos redundância, mais prova e UX de funil === */
.choice-grid .card h2{font-size:clamp(26px,3.1vw,40px)}
.home-hero .hero-main h1{max-width:780px}
.home-hero .lead{max-width:800px}
.home-hero .trust-badge b{font-size:clamp(20px,2.2vw,30px)}
#comparativo-improviso .comparison-grid .card{min-height:100%}
#comparativo-improviso .comparison-grid li{font-weight:800;color:#344054}
.dark .card .icon{background:rgba(231,25,47,.2);color:#fff}
.dark .card{box-shadow:none}
.section .notice{margin-top:22px}
@media(max-width:900px){.choice-grid .card h2{font-size:30px}.home-hero .hero-panel h2{font-size:28px}.home-hero .trust-bar{grid-template-columns:1fr 1fr}.section-head p{margin-top:12px}.coverage-list{gap:8px}}
@media(max-width:560px){.home-hero .trust-bar{grid-template-columns:1fr}.home-hero .trust-badge{padding:14px}.choice-grid .card{padding:22px}.comparison-grid{gap:14px}.grid-3{grid-template-columns:1fr}}